It's a fair question, because adding a warranty admin is the obvious alternative. To match the efficiency and customer communication standard AfterDesk is designed to deliver, a dealership would realistically need to add more than one head, and that headcount sits on the wage bill year after year, exposed to leave, sickness and people moving on. AfterDesk is designed to deliver the equivalent throughput without adding to the headcount, holding its corporate memory consistently and performing just as steadily in your busiest weeks. Your existing experienced staff aren't replaced; they're freed up to do the higher-value customer work that an extra admin wouldn't have had time for anyway.

AfterDesk comes from 42 years experience inside the caravan and motorhome trade. It's not a tech project looking for a market, but the answer to the aftersales challenge dealers have lived with for decades. We've worked extensively with the manufacturers and suppliers our trade depends on: they've seen the platform in action and aligned with us on data, products and warranty know-how, which is why the routing, formats and trade-specific logic feel right rather than approximated. Before any wider rollout the platform is being trialled at a working caravan and motorhome dealership, so it's thoroughly tried and tested in the environment it was built for, with that trial dealer available as a direct reference for you to speak to. This isn't a project that started a few months ago; it's years in the making, built by a team that combines deep industry understanding with the digital know-how to deliver on it.

There's a bigger picture here too. Across the trade, dealers are already turning to automation and AI to increase revenue, drive down costs and elevate the customer experience. Embracing technology has moved from competitive advantage to non-negotiable, and AfterDesk is built to be that answer.

Your named contact is reachable directly via WhatsApp, a real person who understands both the leisure industry and the technology, because aftersales doesn't stop at five on a Friday. The software is developed in-house rather than farmed out, so when an unexpected incident occurs the people who built the platform are ready to fly into action. We're working hard to surface and eliminate bugs ahead of general rollout, and what we're seeing during the dealer trial gives us real confidence the platform will be robust: there for you, your staff and your customers when you need it. The development business behind AfterDesk delivers websites, bespoke software and apps for major clients in other industries, where consistency and reliability are non-negotiable. Those same high standards, aligned to the best, now sit behind AfterDesk, bringing proven software reliability into the caravan and motorhome trade for the first time.

AfterDesk launches as an MVP focused on the warranty flow in aftersales. The dashboard comes alive as further features are added. It's designed so a dealer principal or other authorised team members can open it for a check-in whenever they want and see exactly where claims are stuck, which manufacturers, suppliers or OEMs are slow on approvals, which customers are waiting longest, and how much money is sitting in unreimbursed warranty work. The end goal is to give management a clear handle on the department: fewer bottlenecks, smoother peak seasons, and aftersales that earns its keep. The deeper drill-downs and wider departmental intelligence follow on, and we have some genuinely exciting ideas in the pipeline. Watch this space.

Cyber security is high on every technology business's agenda, and AfterDesk is no exception. It's built in from the ground up rather than bolted on, and treated as an ongoing priority rather than a one-off compliance tick. We use enterprise-grade encryption, role-based access and authentication standards in line with what major OEMs and finance partners now expect from their dealer networks. The platform is hosted in UK and EU data centres with regular penetration testing and compliance reviews, and because customer data lives in one structured system rather than scattered across email inboxes and shared drives, your overall attack surface actually goes down once you're on it.

We know workshops vary. Some teams are ready to go fully digital from day one; others are happy with their paper job cards and their existing workflows, and there's no need to disrupt that. AfterDesk is designed to meet both ends of the spectrum.

For workshops that want to feel their way in gradually, the existing paper job card carries on as normal. As the platform rolls out, AI will read the technician's handwritten card and transcribe the fault details straight to the service desk. No backwards and forwards for clarification, no lost time tracking down the author, no scribbled detail lost in translation between bays and front desk. AI doing the job it's genuinely good at.

For teams ready to go further, AfterDesk supports digital capture from day one too: short forms, photo and video upload from a tablet or phone, and voice-to-text on fault descriptions. It also integrates with workshop tools the team already trusts, like AutoVHC, so adoption is layered onto existing kit rather than replacing it.

Either way, communication between workshop and front desk gets clearer, nothing falls between teams or gets lost in translation, and the chase-up calls that fill the rest of the day quietly disappear. Adoption is something we measure from day one of onboarding, so you'll see for yourself whether the team is genuinely engaging with it.

Pricing is a simple monthly subscription, scaled to the size and shape of the business rather than a per-user model that gets more expensive every time you involve another person. Prices are generally per dealership branch and include three seats as standard, typically service manager / warranty, service advisor and parts. The table below sets out the three tiers, showing current Year One pricing alongside the Year Two forecast as the platform matures and further features come online. For Corporate, pricing is bespoke and tailored to multi-location operations.

These are our launch prices. There are no surprise per-claim fees and no extra charges for connecting your DMS, and any changes to pricing as your business evolves can be discussed directly with the AfterDesk team. Before you sign we model the right tier against the variables that impact your warranty, service, retail repair and parts workflows, so you can see exactly what it costs and how it sits against the savings.

Feedback from caravan and motorhome owners tells a clear story. The underlying issues that drive complaints (a leak, a sealant problem, a snag list, damp, a missing part) are all things a reasonable customer accepts will take time to resolve. What converts an irritated customer into a public complainant is something else entirely: the absence of proactive updates.

This example from our research demonstrates this perfectly:

A manufacturer's care department went silent for several weeks. It turned out they were physically relocating offices, but there was no auto-reply on emails, no recorded message on the phone, and crucially the dealers weren't told either. Customers and dealers both interpreted the silence as being ignored. A two-line 'we're moving offices, expect delays of X weeks, here's an interim contact' would have prevented every one of the complaints that followed.

The pattern across every case we reviewed was identical: claim raised → silence → customer chases → still no answer → eventually discovers the real reason → posts publicly. Almost none of those public threads would exist if the aftersales desk had sent a single email saying, 'Here's where we are, here's what we're waiting on, here's when we'll update you next.' The worry that 'we're giving them too much information' is the wrong worry. Complaints don't come from over-communication, they come from under-communication.

This is exactly what AfterDesk handles in its stride. A built-in customer claim tracker gives the customer real-time visibility on every stage of their warranty or service job, with proactive updates pushed out automatically rather than the customer ringing in to chase. The result is a calmer customer base, fewer chase-up calls landing on your aftersales desk, and the kind of transparent service experience that brings customers back next time, gets them telling their friends, and encourages the online reviews we all want.